Continuing education is an integral part of employee development at Lake-Effect Marketing especially when it comes to online marketing, internet marketing or other new marketing methods.
We devote substantial resources to ongoing education to ensure we can bring the latest marketing trends to Michigan. We've attended these sessions since January 2008:
Online Trends
The Future of Online Community and Commerce, CraigsList
What is really going on in the Marketplace? Yankelovitch
The Consumer is the media - the ever-changing Internet landscape, Google
Research Revelation 2009 – The Multichannel Consumer: Hitting a Moving Target, DMA panel
How to Use Social Media to Manage Your Company Brand Online, Hubspot
B2B Social Media: Facts, Fictions and Focus Areas for 2010
Across Online (and Offline) Marketing Channels
Turning Social Technology Groundswell To Your Advantage, Forester Research
Introduction to Search Engines and Search Marketing, Sitelogic
Search Marketing and Online Public Relations, TopRank
Linking, Blogging and Website Promotion Using Search Engines, Sitelogic and TopRank
Online Survival Skills in an Uncertain Economy, DMA panel
Playboy’s Growth as a Multichannel Marketer in the Digital Space, Playboy
Creating a Global Web Communications Strategy, Gilbane Group and Sitecore
Clarity in a World of Confusion: Fostering Growth in Turbulent Times, go direct & digital
The Role of the Agency, Wunderman
Big Online Offer Ideas that Bring Customers Flocking to Your Doors, Phones and Web Sites. Kern Organization and Rapp Collins North America
Is Your Search Engine Reputation Hurting Your Brand? (why online reputation management is critical for brands and individuals), Visible Technologies
The New Rules of Marketing and PR, American Marketing Association Radio
Social Networking
Building Your Brand in the World of Social Networking, Enquiro
PR in a Social Media World, Hubspot
How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue and Partnership, crayon
Social Media Marketing webinar, Hubspot
Using Social Networking to Drive E-Commerce Sales and Loyalty, MarketLive
Building a Successful Online Community, Vovici.com
The Science of Social Media Marketing, Hubspot
Social Media: Cracking the Code for business Marketers, Marketo
Websites
Coaxing the Conversion - How to Keep and Convert Visitors on Website Landing Pages, Enquiro
Using Testimonials (on web) Effectively: How credibility indicators can help (or hurt) your conversions, Marketing Experiments
How to Create a Powerful Web/Media Platform, Minesh Baxi & Associates
Blogging
Blog Monetization, Soup to Nuts, DMA panel
Blogging for Business, Hubspot
PPC (pay per click ads on search engines): Keys to Successful Campaigns, Enquiro
Email Marketing
Leveraging the Value of Email Marketing During a Recession, Bright Wave Marketing
60 Minutes to accelerate holiday sales – top Tips for leveraging 4th Quarter e-mail campaigns, Campaigner
Email Marketing Bootcamp, Return Path, Inc.
e-mail Marketing expert roundtable, Writing Email for Different Readers, Lyris
Email Direct Marketing Techniques, Reggie Brady Marketing Solutions
Mobile Marketing
Understanding Mobile Marketing expert roundtable, Neustar
SMB Mobile Marketing (for Small and Medium sized businesses)
Inbound Marketing
Combine SEO, Blogging and Social Media to Increase ROI, Hubspot
Multicultural Targets
From John Q. Sample to Juan Q. Sample, Connecting your Creative with Hispanics, AT&T and Dieste Harmel & Partners
