Lake-Effect Marketing shares experience in marketing strategy, advertising and internet marketing
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The 90-9-1 rule will help you keep things in perspective. According to online community mangers,
So don't forget about your silent majority. Even though they aren't actively posting, they read and are informed by the community. You reach more people than you might realize.
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Getting started in social media isn’t rocket science. You can do it yourself if you have the time.
If you are feeling overwhelmed
The rules really are different for internet marketing versus traditional marketing. You should not take content from traditional marketing and drop it into your social media or website efforts. If your time is limited and valuable, outsource to a marketing professional who understands internet marketing.
Also, it’s important how you set up a domain for your blog. Make sure you consult with an expert.
Remember, a social media is not to promote your company but to provide information your prospects and customers want. Be a valuable resource.
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Blogging is definitely the most important area of social media. A blog can get you attention. The benefits of a blog are numerous:
However, to blog you need to make a commitment. When you begin, make sure you can commit to blogging two times a week. Afterwards, you should aim for at least once every 7-10 days.
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Listen
Listen and monitor to what is going on in social media. For example:
Share
Measure
Measure results and revise your strategy based on results
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Do you struggle with Social Media Marketing? How to start? Where to start?
First, before you start thinking about social media, make sure you have the basics of internet marketing covered.
Once you have your website basics in place, you are ready to jump into social media. However, focus is the key! Don’t try too many social media marketing initiatives at once.
Start in Social Media with:
Blogs are the first place you should start. Whether you should next spread your time to Linkedin, Twitter or Facebook depends on your style, commitment and industry. However, don’t go beyond these four until you’ve mastered each of the above.
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Have you heard the news? Apple introduced a new large-screened. mini, smart laptop/tablet computer today.
Apple is predicting their new iPad will revolutionize the world of publishing as their iPod revolutionized the world of music. Do you think they’re right?
Well, if you’ve been following the world of print, especially the advertising side of the business, the industry needs a revolution. Ad revenues have fallen sharply with the rise of internet marketing, mobile, text messaging and social media. The old advertising channels like newspaper and magazines are in need of a major change. Perhaps Steve Jobs can save them.
Either way, I can’t wait to get my hands on the new iPad. But it had better not be too heavy. It has to be much lighter than my laptop or a tablet PC so I’m eager to carry it with me. Sounds like a nice, new toy!
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The power of mobile marketing is easily demonstrated. The Red Cross raised over $3 million for Haiti in 48 hours. Isn't that amazing, especially considering the donations are occurring in $5 & $10 increments.
Are you involved outside of work with a non-profit, such as a local charity, or a church or synagogue? If so, maybe you should consider mobile as an access point for donors.
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Thinking about goals and resolutions is typical this time of year. You may have written out your aspirations for 2010. But even if you haven’, you likely formulated a few goals for the New Year even if your carrying them around in your head.
What is the biggest obstacle to achieving your resolutions? It’s a lack of focus. I once heard, “If you have 12 priorities, then you have no priorities.” I’m not sure of the source but certainly agree!
The point is, if you cannot limit your top priorities to about three items; then you have too many priorities. If you have 12 priorities on your list; that list does not contain your goals; it’s just a task list. Anybody can write a “To Do” list. But to take the time to really think about what’s important to you; you must force yourself to focus.
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Lake-Effect Marketing wishes you a prosperous and successful New Year. Stay tuned for marketing tips to enhance your business.
Lake-Effect Marketing provides marketing strategy, advertising and internet marketing. Established in April 2007, it serves Michigan-based businesses. We provide full-coverage marketing solutions while helping clients improve work-life balance.
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