Posted by admin on March 3, 2010
How do you separate Social Media fact from fiction? With research, of course! Here are some facts that are important to Business-to-Business (B2B) marketing.
Social media usage is growing rapidly. 46% of U.S. Adults 18 years or older use a social networking site. This is up from 8% in 2005. (Source: R.H. Donnelly Interactive) What growth! Social media must be main stream in March of 2010!
Business people use multiple sources of social media. Most business to business searchers use a minimum of 4 social media sources. (Source: 2010 research study from business.com)
Webinars and podcasts are the most common business-to-business usage of social media. However, these appeal most to businesses in the early stages of the sales funnel. Once prospects learn about the topic, usage of webinars and podcasts are significantly reduced. (Source: R.H. Donnelly Interactive)
Stay tuned for B2B Online Marketing: Social Media Focus Areas
Posted by admin on January 27, 2010
Five for $555 – What a Deal!
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Posted by admin on January 27, 2010
Have you heard the news? Apple introduced a new large-screened. mini, smart laptop/tablet computer today.
Apple is predicting their new iPad will revolutionize the world of publishing as their iPod revolutionized the world of music. Do you think they’re right?
Well, if you’ve been following the world of print, especially the advertising side of the business, the industry needs a revolution. Ad revenues have fallen sharply with the rise of internet marketing, mobile, text messaging and social media. The old advertising channels like newspaper and magazines are in need of a major change. Perhaps Steve Jobs can save them.
Either way, I can’t wait to get my hands on the new iPad. But it had better not be too heavy. It has to be much lighter than my laptop or a tablet PC so I’m eager to carry it with me. Sounds like a nice, new toy!
Posted by admin on January 15, 2010
The power of mobile marketing is easily demonstrated. The Red Cross raised over $3 million for Haiti in 48 hours. Isn't that amazing, especially considering the donations are occurring in $5 & $10 increments.
Are you involved outside of work with a non-profit, such as a local charity, or a church or synagogue? If so, maybe you should consider mobile as an access point for donors.
Posted by admin on January 5, 2010
Thinking about goals and resolutions is typical this time of year. You may have written out your aspirations for 2010. But even if you haven’, you likely formulated a few goals for the New Year even if your carrying them around in your head.
What is the biggest obstacle to achieving your resolutions? It’s a lack of focus. I once heard, “If you have 12 priorities, then you have no priorities.” I’m not sure of the source but certainly agree!
The point is, if you cannot limit your top priorities to about three items; then you have too many priorities. If you have 12 priorities on your list; that list does not contain your goals; it’s just a task list. Anybody can write a “To Do” list. But to take the time to really think about what’s important to you; you must force yourself to focus.
Posted by admin on January 2, 2010
Lake-Effect Marketing wishes you a prosperous and successful New Year. Stay tuned for marketing tips to enhance your business.
Lake-Effect Marketing provides marketing strategy, advertising and internet marketing. Established in April 2007, it serves Michigan-based businesses. We provide full-coverage marketing solutions while helping clients improve work-life balance.
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