{Lake-Effect Marketing Blog}

How do you separate Social Media fact from fiction?  With research, of course!  Here are some facts that are important to Business-to-Business (B2B) marketing.

Social media usage is growing rapidly.  46% of U.S. Adults 18 years or older use a social networking site.  This is up from 8% in 2005.  (Source:  R.H. Donnelly Interactive)  What growth!  Social media must be main stream in March of 2010!

Business people use multiple sources of social media.  Most business to business searchers use a minimum of 4 social media sources.  (Source:  2010 research study from business.com)

Webinars and podcasts are the most common business-to-business usage of social media.  However, these appeal most to businesses in the early stages of the sales funnel.    Once prospects learn about the topic, usage of webinars and podcasts are significantly reduced.  (Source:  R.H. Donnelly Interactive)

Stay tuned for B2B Online Marketing:  Social Media Focus Areas