{Lake-Effect Marketing Blog}

Listen

Listen and monitor to what is going on in social media.  For example:

• Use alerts, such as Google alerts to learn where your prospects are
• Use Twitter search.  However, it only goes back 7-10 days so you should save your results outside of Twitter
• Search for blogs and read them; just act as a silent observer at first
• Find a few key blogs and follow them regularly

Share

• Add value to conversations that are already happening
• Answers questions
• Share items that would interest other readers
• Request readers share your information with others
• Write what prospects want to read about
• Don’t brag!
• Don’t promote your company
• Instead, be a helpful, trustworthy resource

Measure

Measure results and revise your strategy based on results

• Number of clicks
• Number moving to site
• Number downloading your free white papers
• Number attending your webinars
• Number of leads
• Track that which is meaningful to you
• Remember ROI!