B2B Online Marketing: Four Social Media Focus Areas

Posted by admin on March 10, 2010

Do you struggle with Social Media Marketing?  How to start?  Where to start?

First, before you start thinking about social media, make sure you have the basics of  internet marketing covered.

  • Does your website have the content your customers are looking for?
  • Have you applied search engine optimization (SEO) tactics to your website so prospects and customers can find you?
  • Is your site friendly to Google, Yahoo and Bing?

Once you have your website basics in place, you are ready to jump into social media.  However, focus is the key!  Don’t try too many social media marketing initiatives at once.

Start in Social Media with:

  • Blogging
  • LinkedIn
  • Twitter
  • Facebook

Blogs are the first place you should start.  Whether you should next spread your time to Linkedin, Twitter or Facebook depends on your style, commitment and industry.  However, don’t go beyond these four until you’ve mastered each of the above.

Posted in: Inbound Marketing, Internet Marketing, Marketing, Marketing Strategy

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