Blogging is definitely the most important area of social media. A blog can get you attention. The benefits of a blog are numerous:
- Help with SEO (getting found on Google, etc)
- Position you as an expert or thought leader
- Provide direct communication to customers and prospects
- Help build relationships
- It is low cost
However, to blog you need to make a commitment. When you begin, make sure you can commit to blogging two times a week. Afterwards, you should aim for at least once every 7-10 days.