Why Start Social Media Efforts with a Blog?

Blogging is definitely the most important area of social media.  A blog can get you attention.  The benefits of a blog are numerous:

  • Help with SEO (getting found on Google, etc)
  • Position you as an expert or thought leader
  • Provide direct communication to customers and prospects
  • Help build relationships
  • It is low cost

However, to blog you need to make a commitment.  When you begin, make sure you can commit to blogging two times a week.  Afterwards, you should aim for at least once every 7-10 days.

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