Apple is predicting their new iPad will revolutionize the world of publishing as their iPod revolutionized the world of music.  Do you think they’re right?

Well, if you’ve been following the world of print, especially the advertising side of the business, the industry needs a revolution.  Ad revenues have fallen sharply with the rise of internet marketing, mobile, text messaging and social media.  The old advertising channels like newspaper and magazines are in need of a major change.  Perhaps Steve Jobs can save them.

Either way, I can’t wait to get my hands on the new iPad.  But it had better not be too heavy.  It has to be much lighter than my laptop or a tablet PC so I’m eager to carry it with me.  Sounds like a nice, new toy!

Lake-Effect Marketing provides marketing strategy, advertising and internet marketing.  Established in April 2007, it serves Michigan-based businesses.  We provide full-coverage marketing solutions while helping clients improve work-life balance.