{Lake-Effect Marketing Blog}

The 90-9-1 rule will help you keep things in perspective.  According to online community mangers,

about 1% of the members of an online community contribute 90% of the content.
Another 9% comment occasionally.  So what does that leave?
90% just read!

So don’t forget about your silent majority.  Even though they aren’t actively posting, they read and are [...]

Getting started in social media isn’t rocket science.  You can do it yourself if you have the time.
If you are feeling overwhelmed

Focus on one social medium
Outsource your blog setup
Hire a writer turn your words into posts
Hire someone to set you up on LinkedIn, etc.
Hire someone to write your profiles
Move on to other social media as [...]

Blogging is definitely the most important area of social media.  A blog can get you attention.  The benefits of a blog are numerous:

Help with SEO (getting found on Google, etc)
Position you as an expert or thought leader
Provide direct communication to customers and prospects
Help build relationships
It is low cost

However, to blog you need to make a [...]

Listen
Listen and monitor to what is going on in social media.  For example:

Use alerts, such as Google alerts to learn where your prospects are
Use Twitter search.  However, it only goes back 7-10 days so you should save your results outside of Twitter
Search for blogs and read them; just act as a silent observer at first
Find [...]

Do you struggle with Social Media Marketing?  How to start?  Where to start?
First, before you start thinking about social media, make sure you have the basics of  internet marketing covered.

Does your website have the content your customers are looking for?
Have you applied search engine optimization (SEO) tactics to your website so prospects and customers can [...]

Webinars and podcasts are the most common business-to-business usage of social media. However, these appeal most to businesses in the early stages of the sales funnel. Once prospects learn about the topic, usage of webinars and podcasts are significantly reduced.

Five for $555 – What a Deal!

We value the work of non-profit organizations and want to help you make your marketing efforts more effective. 
An expertly designed and written website ensures you effectively reach your key stakeholders and portray a professional image.  We can develop a website that fits your budget and is flexible enough to serve [...]

Well, if you’ve been following the world of print, especially the advertising side of the business, the industry needs a revolution. Ad revenues have fallen sharply with the rise of internet marketing, mobile, text messaging and social media.

Lake-Effect Marketing provides marketing strategy, advertising and internet marketing. We provide full-coverage marketing solutions while helping clients improve work-life balance.